Challenge:Pack the house for the New England Black Wolves’ inaugural season in Connecticut, kicking off in the heart of winter.
Obstacles:New team and new sport for the state. Limited budget to activate ticket sales all season long.
Approach:Leverage Black Friday and the Howlidays as opportunities to give the newest gift in town. On-air interviews and promotional segments activated trial with ticket giveaways while social sharing created fans before the first game.
Results:Nearly 5,000 cheered the Black Wolves to victory at their first game as a Connecticut team. Attendance was 50% higher than average for the team’s former location.
Challenge:Introduce a casino to the Portland OR DMA, a market with steep competition
Obstacles:Local casino venues are aplenty, most having loyal patronage for 20+ years
Approach:Be everywhere in unexpected ways. By creating VIP experiences in concert with local television and radio outlets, aligning with a highly popular MLS team to elevate the brand to a loyal fan base, partnering with the area’s premier entertainment venue to establish ilani as the after-party destination, we built a strong entry into the market, showcasing the brand as a gaming destination like nothing else in the Northwest.
Results:On opening day, the property exceeded attendance projections by approximately 25% and caused an eight-mile back-up on I-5, the main thoroughfare to the casino. After building a strong entry into the market on opening day, we continued to showcase the brand as a gaming destination like nothing else in the Northwest.