Challenge:Move a defense manufacturer into commercial markets with a high-ticket, military-grade rugged computer.
Obstacles:Competitive category dominated by lower-cost Panasonic Toughbook. Market resistance to military products.
Approach:Let big brands fight it out in costly tech media. Tell ARMOR’s story in a new space, where industry-specifics and technical depth resonate with readers – at far less – vertical media.
Results:This efficient, digitally-driven lead generation program produced high-volume orders.
Challenge:Boost sales of Wiremold’s TV accessory product during the peak TV sales period – Super Bowl season.
Obstacles:TV buyers are TV watchers, but our budget didn’t allow for television creative or media.
Approach:“Win” the Super Bowl without buying it. Wherever Super Bowl fans engaged online, Wiremold was in on the action with a digital video campaign anchored by leading national media properties.
Results:We scored! Best Buy sales of Wiremold increased 29% over the prior year.