Challenge:Boost sales of Wiremold’s TV accessory product during the peak TV sales period – Super Bowl season.
Obstacles:TV buyers are TV watchers, but our budget didn’t allow for television creative or media.
Approach:“Win” the Super Bowl without buying it. Wherever Super Bowl fans engaged online, Wiremold was in on the action with a digital video campaign anchored by leading national media properties.
Results:We scored! Best Buy sales of Wiremold increased 29% over the prior year.