Outsmart, don’t outspend the competition.

Challenge:Maximize patient volume. Optimize media efficiency.

Obstacles:Intense competition with care providers popping up on almost every corner.

Approach:Test, learn, adjust, repeat. Daily appointment data quickly revealed winners and losers in our initial media mix and guided ongoing refinements and budget reallocation through year-end.

Results:Optimized continuously, the campaign increased appointment bookings considerably over the prior year.