Challenge:Stand out amid the world’s biggest brands at the crowded, competitive Paris Air Show.
Obstacles:The industry’s largest show is a who’s who and what’s new in aviation. Every company vies for attention.
Approach:Be the first brand seen with can’t-miss entryway signage. Inside, make news while distributing must-see daily news, in show-stopping, conversation-starting, Embraer-branded flights suits.
Results:Buzz at the show and beyond belonged to Embraer, building anticipation in advance of its new jet series launch.