Pioneer leading-edge media technologies.

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Challenge:Maximize broadcast efficiency and message effectiveness for Mohegan Sun.

Obstacles:An essential part of Mohegan Sun’s media mix, television is powerful but not precise. Waste is inevitable, especially given Mohegan Sun’s diverse customer mix whose motivations for visiting differ significantly.

Approach:Turn to tech. Early adoption of Addressable Advertising allows us to hyper-target TV, delivering different spots to different customer groups during the same commercial break on the same network.

Results:Less waste. More relevance. And with weekly analysis of segment viewership, we refine targeting as needed, with changes in networks and programs.